These are the areas of interest for the company. For the purpose of this document I have called the company “Scandinavian Adult Media”, SAM for short, but the name can be change in the future.
Distribution
SAM will import sextoys, garments and dvd-titles from foreign countries, mainly the US. A staff of salespersons working on provision per sale, handles the sale to retailers. The salespersons are rewarded a fixed fee per sold item depending on which items they sell and how big a profit we turn on the individual sale.
The salesstaff uses a weekly catalogue of items which we import after they have already been sold to the retailer. The catalogue also includes SAM’s own productions (see below), with a new title and stored titles every week.
Production
Every month SAM produces 4 DVD-titles consisting of 5 scenes each. These 20 scenes will be sold in our own distribution as well as exported and the scenes will also be used on a company website as material for endusers.
I have had good succes with producing titles from this ‘mold’. It has been tried and tested numerous times and is easy to implement in Scandinavia, although I am sure things are done diffently in other parts of the world.
It is the cheapest and most efficient way to produce a large number of scenes in Scandinavia. It is also the main reason I have produced up to ten times more titles than my competitors; I am simply cheaper because I know a better way to shoot than they do.
Websites
There are very few scandinavian websites and the few that does exist are rarely updated. Most potential users quickly learn to use a 3-day trial membership, download everything and maybe, if there has been enough updates, they use the 3-day trial again six months later.
By being able to update the website 20 times per month, which is pretty much every day!, the company’s website for endusers is easily able to take the IP-based market in matter of weeks.
The company will also have a business website for foreign importers, exporters and the like.
Retailstores – franchise
All the scandinavian adult stores are simular; a old guys behind the counter, usually reading a book and smoking a cigar, leaving the customer on their own in the store. This is not good service.
In 2006 I opened and managed a store for a contract of mine which was so succesfull other storeowners in the city of Aarhus bought the store and closed it down. The difference between our store and their stores were huge; we had scantily clad pornstars offering to help the customers finding what they were looking for and constantly smiling.
The store will be importing and selling the same items the company offers other retailstores in Scandinavia, and SAM will only have one retailstore of it’s own. The concept will be offered to businessmen in Europe as a franchise putting the items in commision with the franchisetaker.
Other activities
In order to maintain a firm grasp on the Scandinavian adult markets it is important that SAM and myself as a person, is closely linked to pornography in Scandinavia. I am already a smalltime celebrity, known to be a hardliner Libertarian and a pornographer. This image should be enhanced in order for the endusers to think of SAM and my person whenever they think of pornography.
There is much debate in Denmark especially about pornography and this debate takes place without anyone from the adult industry involved. SAM will spearhead a defense of pornography and work on a positive image for the industry as a whole.
Distribution
SAM will import sextoys, garments and dvd-titles from foreign countries, mainly the US. A staff of salespersons working on provision per sale, handles the sale to retailers. The salespersons are rewarded a fixed fee per sold item depending on which items they sell and how big a profit we turn on the individual sale.
The salesstaff uses a weekly catalogue of items which we import after they have already been sold to the retailer. The catalogue also includes SAM’s own productions (see below), with a new title and stored titles every week.
Production
Every month SAM produces 4 DVD-titles consisting of 5 scenes each. These 20 scenes will be sold in our own distribution as well as exported and the scenes will also be used on a company website as material for endusers.
I have had good succes with producing titles from this ‘mold’. It has been tried and tested numerous times and is easy to implement in Scandinavia, although I am sure things are done diffently in other parts of the world.
It is the cheapest and most efficient way to produce a large number of scenes in Scandinavia. It is also the main reason I have produced up to ten times more titles than my competitors; I am simply cheaper because I know a better way to shoot than they do.
Websites
There are very few scandinavian websites and the few that does exist are rarely updated. Most potential users quickly learn to use a 3-day trial membership, download everything and maybe, if there has been enough updates, they use the 3-day trial again six months later.
By being able to update the website 20 times per month, which is pretty much every day!, the company’s website for endusers is easily able to take the IP-based market in matter of weeks.
The company will also have a business website for foreign importers, exporters and the like.
Retailstores – franchise
All the scandinavian adult stores are simular; a old guys behind the counter, usually reading a book and smoking a cigar, leaving the customer on their own in the store. This is not good service.
In 2006 I opened and managed a store for a contract of mine which was so succesfull other storeowners in the city of Aarhus bought the store and closed it down. The difference between our store and their stores were huge; we had scantily clad pornstars offering to help the customers finding what they were looking for and constantly smiling.
The store will be importing and selling the same items the company offers other retailstores in Scandinavia, and SAM will only have one retailstore of it’s own. The concept will be offered to businessmen in Europe as a franchise putting the items in commision with the franchisetaker.
Other activities
In order to maintain a firm grasp on the Scandinavian adult markets it is important that SAM and myself as a person, is closely linked to pornography in Scandinavia. I am already a smalltime celebrity, known to be a hardliner Libertarian and a pornographer. This image should be enhanced in order for the endusers to think of SAM and my person whenever they think of pornography.
There is much debate in Denmark especially about pornography and this debate takes place without anyone from the adult industry involved. SAM will spearhead a defense of pornography and work on a positive image for the industry as a whole.
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